‘Game of Thrones’ Studio Tour to Debut in 2020


HBO is turning one of the Northern Ireland sets into a studio tour to capitalize off of the excitement from the final season.

Below are a few more examples of brands getting in on the action:

Example #1: ‘Game of Thrones’ Hype: AT&T Is Giving Away an $18,000 Iron Throne Replica

Example #2: Game of Thrones takes over Bellagio fountains in Las Vegas


Example #3: ‘Game of Thrones’ fans, Oreo wants to know where your loyalties lie


FYI: This video took more than 2,750 Oreos to make happen!


Example #4: Mtn Dew remakes the ‘Game of Thrones’ theme song with Migos



Example #5: Brands Shift Targeting Toward Males For ‘Game Of Thrones’ Social Ads


The big question: Do these brand tie-ups work? Our research says yes considering Mrs. Screens, and I dropped $75 on a Game of Thrones version of Risk!


More: The world is still looking for the last of HBO’s hidden Iron Thrones

‘Game of Thrones’ Season 7 Premiere Shatters HBO Ratings Records

16.1m viewers tuned into the Game of Thrones premiere on Sunday.

% growth from 2016:
1) Total — ↑ 38%
2) TV — ↑ 27%
3) Streaming — ↑ 60%

Viewership for the premiere grew by 4.4m between 2016 and 2017.

How does this compare to an event like the Super Bowl?

Total Viewers:
1)
Super Bowl: 113m (7X)
2) Game of Thrones: 16m

Television:
1)
Super Bowl: 111m (11X)
2) Game of Thrones: 10m

Streaming:
1)
Super Bowl: 1.7m
2) Game of Thrones: 6m (3.5X)

Share from Streaming:
1)
Super Bowl: 2%
2) Game of Thrones: 37%


Click here for my full tweetstorm.

AT&T’s Vision of TV: ‘Game of Thrones’ in Mobile-Size Bites?

Targeted advertising could lead to higher revenue and fewer commercials.

AT&T already uses data from 150–200 billion ad spots to sell more targeted/expensive ads.

AT&T and Time Warner combined could reach 1 trillion impressions per year.

Quote from Randall Stephenson — CEO @ AT&T.
“I’ll cause Plepler at HBO to panic when I say this,” Mr. Stephenson said, referring to HBO Chief Executive Richard Plepler, “but can you begin to think about things like ‘Game of Thrones’ as an example, where in a mobile environment, a 60-minute episode may not be the best experience. Should you think about 20-minute episodes?”

‘Game of Thrones’ Finale Sets Ratings Record

16.5m viewers tuned into the Game of Thrones season finale on Sunday.

Linear TV vs. Streaming:
1) Total — 16.5m
2) Linear TV — 12.1m (73%)
3) Streaming — 4.4m (27%)

How does this compare to an event like the Super Bowl?


Total Viewers:
1)
Super Bowl: 113m (7X)
2) Game of Thrones: 17m

Television:
1)
Super Bowl: 111m (9X)
2) Game of Thrones: 12m

Streaming:
1)
Super Bowl: 2m
2) Game of Thrones: 4m (3X)

Share from Streaming:
1)
Super Bowl: 2%
2) Game of Thrones: 27%

Previously on SOTS. ‘Game of Thrones’ Season 7 Premiere Shatters HBO Ratings Records