# State of the Screens

This file provides information about State of the Screens to help large language models understand and reference this publication's content.

## Posts
- [CNBC: Trump’s $403 million war chest is finally being spent on the midterms. Now comes the hard part](https://stateofthescreens.com/p/cnbc-trump-s-403-million-war-chest-is-finally-being-spent-on-the-midterms-now-comes-the-hard-part)
- [The Great TV Ad Swap](https://stateofthescreens.com/p/the-great-tv-ad-swap)
- [The NFL Always Wins](https://stateofthescreens.com/p/the-nfl-always-wins)
- [The Big Ten Is Winning Both the Title and Money Race. The SEC Is Winning the Eyeballs.](https://stateofthescreens.com/p/the-big-ten-is-winning-both-the-title-and-money-race-the-sec-is-winning-the-eyeballs)
- [Streaming Is ESPN’s Prince Charming](https://stateofthescreens.com/p/streaming-is-espn-s-prince-charming)
- [State of Streaming: How YouTube Became TV and Why $100 CPMs Are Next | Michael Beach, Screen Wars & State of the Screens](https://stateofthescreens.com/p/state-of-streaming-how-youtube-became-tv-and-why-100-cpms-are-next-michael-beach-screen-wars-state-o)
- [Doomscrolling With: Michael Beach](https://stateofthescreens.com/p/doomscrolling-with-michael-beach-post)
- [NBC News: How sports is devouring Hollywood](https://stateofthescreens.com/p/how-sports-is-devouring-hollywood)
- [Streaming Won the Upfront by Selling More for Less](https://stateofthescreens.com/p/streaming-won-the-upfront-by-selling-more-for-less)
- [What Changes as YouTube Becomes TV First?](https://stateofthescreens.com/p/what-changes-as-youtube-becomes-tv-first)
- [Why Disney Would Be Smart to Launch a FAST](https://stateofthescreens.com/p/why-disney-would-be-smart-to-launch-a-fast)
- [Podcasts Became TV.  Ad Budgets Didn't Notice.](https://stateofthescreens.com/p/podcasts-became-tv-ad-budgets-didn-t-notice)
- [Pour One Out for Addressable Linear TV](https://stateofthescreens.com/p/pour-one-out-for-addressable-linear-tv)
- [Hollywood’s $10B Year Masks 400M Missing Tickets](https://stateofthescreens.com/p/hollywood-s-10b-year-masks-400m-missing-tickets)
- [Streaming's Ad Takeover Is Ahead of Schedule](https://stateofthescreens.com/p/streaming-s-ad-takeover-is-ahead-of-schedule)
- [Beast Mode Comes for Hollywood](https://stateofthescreens.com/p/beast-mode-comes-for-hollywood)
- [Come With Me if You Want to Live](https://stateofthescreens.com/p/come-with-me-if-you-want-to-live)
- [How Streaming Wins Sports](https://stateofthescreens.com/p/how-streaming-wins-sports)
- [FIFA Isn't a Sports League. It's a Media Company.](https://stateofthescreens.com/p/fifa-isn-t-a-sports-league-it-s-a-media-company)
- [CBS Won the Season, but Can It Win the Future?](https://stateofthescreens.com/p/cbs-won-the-season-but-can-it-win-the-future)
- [LiveRamp, Publicis, and the Future of TV Identity](https://stateofthescreens.com/p/liveramp-publicis-and-the-future-of-tv-identity)
- [O Captain, My Captain.](https://stateofthescreens.com/p/o-captain-my-captain)
- [The Real Cost of Cheap TV Ads](https://stateofthescreens.com/p/the-real-cost-of-cheap-tv-ads)
- [MediaPost: Streaming, Linear Battle For Program Stardom - What's Missing?](https://stateofthescreens.com/p/mediapost-streaming-linear-battle-for-program-stardom-what-s-missing)
- [ESPN’s Streaming Leap Could Make or Break Sports TV as We Know It](https://stateofthescreens.com/p/espn-s-streaming-leap-could-make-or-break-sports-tv-as-we-know-it)
- [MediaPost: YouTube Claims Big-Screen Dominance, Which Platform Is Next?](https://stateofthescreens.com/p/business-insider-the-elon-tax-ad-insiders-say-they-re-advising-clients-to-spend-on-x-to-avoid-legal-148e)
- [State of Play: Beating the $100 CPM: How to keep your marketing effective and affordable](https://stateofthescreens.com/p/beating-the-100-cpm-how-to-keep-your-marketing-effective-and-affordable)
- [Business Insider: The Elon tax: Ad insiders say they're advising clients to spend on X to avoid legal and political headaches](https://stateofthescreens.com/p/business-insider-the-elon-tax-ad-insiders-say-they-re-advising-clients-to-spend-on-x-to-avoid-legal)
- [The Current: 73% of U.S. swing voters are reachable with streaming TV ads](https://stateofthescreens.com/p/the-current-73-of-u-s-swing-voters-are-reachable-with-streaming-tv-ads)
- [Puck: The Media Is Not the Message](https://stateofthescreens.com/p/puck-the-media-is-not-the-message): Despite the historic nature of this unprecedented topsy-turvy election, a staggering percentage of persuadable voters are not tuning in—and they’re definitely no longer tuning in on linear TV, making it harder than ever for the campaigns to find them.
- [In Clear Focus: Screen Wars: Convergent TV Advertising with Michael Beach](https://stateofthescreens.com/p/in-clear-focus-screen-wars-convergent-tv-advertising-with-michael-beach)
- [MediaPost: Key Political TV Advertising States: Don't Mean A Thing Without That Swing](https://stateofthescreens.com/p/mediapost-key-political-tv-advertising-states-don-t-mean-a-thing-without-that-swing)
- [AdExchanger: Political Buyers Discover CTV; Mars Wrigley Chews On A Digital Ad Strategy](https://stateofthescreens.com/p/adexchanger-political-buyers-discover-ctv-mars-wrigley-chews-on-a-digital-ad-strategy)
- [NOTUS: Campaigns Can Now See What You Watch on TV. It’s Changing Everything.](https://stateofthescreens.com/p/notus-campaigns-can-now-see-what-you-watch-on-tv-it-s-changing-everything): Smart TVs that track what people watch and how they watch it give political campaigns a new trove of data to exploit, with little transparency on how it’s happening.
- [LG Ads: CTV Political Advertising Need-to-Know in 3.5 minutes](https://stateofthescreens.com/p/lg-ads-ctv-political-advertising-need-to-know-in-3-5-minutes)
- [AdExchanger Programmatic I/O: For The 2024 Election, All Roads Lead To Vegas](https://stateofthescreens.com/p/adexchanger-programmatic-i-o-for-the-2024-election-all-roads-lead-to-vegas)