Capital One Arena, British bookmaker team up as D.C. moves forward with legal sports gambling 

The big news: Ted Leonsis has struck a deal that will see his company (Monumental Sports & Entertainment) partner with William Hill to install a sportsbook at the Capital One Arena.

Flashback: From ESPN to Monumental Sports Network: what does the future of sports broadcasting look like?

Major institutions run out of Washington, DC in order of importance:
1) 
State of the Screens
2) United States government The first sportsbook in a major U.S. sporting venue
3) United States government

Thought bubble: Getting dropped off in the sportsbook during the Zamboni run will cost Mr. Screens less money compared to Mrs. Screens, Lil Screens and new Baby Screens taking him to the team shop 😂

Video: Caps owner Ted Leonsis on future of sports gambling, betting

More #1: Q&A With Zach Leonsis: Inside the Deal That’s Bringing a Sportsbook to Capital One Arena

More #2: A Conversation with “Billion Dollar Fantasy” Author Albert Chen

Little Movement Atop New Nielsen DMA Ranks 

U.S. Television households, according to Nielsen (YoY growth):
1) 2018-19 – 110.2M
2) 2019-20 – 107.0M (↓ 3%)

Top 5 markets by total growth:
1) Indianapolis – ↑ 54K
2) Tucson (Sierra Vista) – ↑ 29K
3) Salt Lake City – ↑ 17K
4) Wilkes Barre-Scranton-Hztn – ↑ 16K
5) Phoenix (Prescott) – ↑ 15K

Top 5 markets by growth rate:
1) 
Tucson (Sierra Vista) – ↑ 7%
2) 
Indianapolis – ↑ 5%
3) 
Savannah – ↑ 4%
4) 
Youngstown – ↑ 3%
5) 
Wilkes Barre-Scranton-Hztn – ↑ 3%

Bottom 5 markets by total growth:
1) 
New York – ↓ 276K
2) 
Los Angeles – ↓ 131K
3) 
Washington, DC (Hagrstwn) – ↓ 131K
4) 
Houston – ↓ 93K
5) 
Seattle-Tacoma – ↓ 90K

Bottom 5 markets by total growth:
1) 
Juneau – ↓ 18%
2) 
Flint-Saginaw-Bay City – ↓ 16%
3) 
Fairbanks – ↓ 15%
4) 
Toledo – ↓ 13%
5) 
El Paso (Las Cruces) – ↓ 13%

More #1: Little Movement Atop New Nielsen DMA Ranks

More #2: The number of people in the average U.S. household is going up for the first time in over 160 years

Extreme Reach: 2019-Q2 Video Benchmarks

Share of impressions by length in 2019-Q2 according to Extreme Reach:
1) 30s  – 64%
2) 
15s  – 33%
3) 
60s – 2%
4) 
6s  – 1%

Share of impressions for 6s:
1) 2017-Q1 – 0.04%
2) 
2017-Q2 – 2%
3) 
2017-Q3 – 3%
4) 
2017-Q4 – 5%
5) 
2018-Q1 – 3%
6) 
2018-Q2 – 1%
7) 
2018-Q3 – 2%
8) 2018-Q4 – 1%
9) 2019-Q1 – <1%
10) 2019-Q1 – 1%

Share of impressions by device (share change):
1) 
Connected TV – 50% (↑ 12%)
2) Mobile – 25% (↓ 5%)
3) Desktop  - 16% (↓ 7%)
4) Tablet  – 6% (↓ 3%)
5) Other  – 3% (↑ 3%)

Completion rate by device:
1) 
Connected TV – 95%
2) 
Tablet  – 87%
3) 
Desktop  –  83%
4) 
Mobile  – 81%

Average view time by length:
1) 30s  – 26s (87%)
2) 15s  – 13s (87%)

More #1: CTV generates twice as many video ad impressions as mobile, study say

More #2: CTV Achieves Critical Mass, Surpasses 50% Of Video Ads ‘Served’

Instagram’s Content Factories Are Huge—And That’s a Problem for Facebook

Influencer spend on Instagram according to Instascreener (QoQ growth):
1) 
2018-1Q – $163M
2) 
2018-2Q – $171M (↑ 5%)
3) 2018-3Q – $174M (↑ 2%)
4) 2018-4Q – $235M (↑ 35%)
5) 2019-1Q – $265M (↑ 13%)

Key details for Instagram:
1) 
Instagram accounts for $0.54 out of every $1.00 of new advertising revenue for Facebook.

2) Some estimate that Instagram would be worth $200B as a standalone company!

Flashback: With IGTV, Instagram is betting that people want longer vertical videos

Instagram user growth by year:
1) 
2010 – 1M
2) 
2011 – 10M (↑ 900%)
3) 2012 – 50M (↑ 400%)
4) 2013 – 150M (↑ 200%)
5) 2014 – 300M (↑ 100%)
6) 2015 – 400M (↑ 33%)
7) 2016 – 600M (↑ 50%)
8) 2017 – 800M (↑ 33%)
9) 2018 – 1B (↑ 25%)

More #1: ‘It’s found money’: YouTube stars look for ways to expand to Facebook

More #2: The Sky Is Fake on Instagram

More #3: Where Everyone’s an Influence

Comcast’s Trojan Horse for Pay-TV

The Big News: Comcast is waiving the $5/month fee for it’s Xfinity Flex streaming box for existing broadband-only subscribers.

Why this matters: This allows Comcast to own the “last mile” of the video relationship with broadband-only customers.  This is a game that they have been forfeiting to Roku and Amazon, until now.

Interesting: Comcast’s Giveaway Is Exactly What Steve Jobs Feared

How they will make money (beyond broadband):
1)
 Referral fees for streaming service sign-ups
2) Reselling a share of the ad inventory

Share of streaming video time, according to Samsung:
1) Ad-free (SVOD) – 60%
2) Ad-supported (AVOD) – 40%

Flashback: Comcast Debuts ‘Xfinity Instant TV’ Skinny Bundle for Broadband-Only Users

More #1: Targeted TV Advertising Is Taking Off 

More #2: Is Comcast Competing With Roku?

More #3: Who’s who in advanced TV? How Netflix, Hulu, Roku, NBCU and others are shaping how we watch

Video: The Future of TV is Ad-Funded

‘Game of Thrones’, HBO Top Total Emmy Wins

HBO won 34 Emmys with Game of Thrones topping all shows with 12.

Emmy awards by network, according to Variety:
1) 
HBO – 34
2) 
Netflix – 27
3) 
Amazon – 15
4) 
National Geographic – 8
5) 
NBC – 7

Emmy awards by show:
1) Game of Thrones – 12
2) 
Chernobyl – 10
3) 
The Marvelous Mrs. Maisel – 8
4) 
Free Solo – 7
5) 
Fleabag – 6

Emmy awards for Netflix by year:
1) 
2013 – 3
2) 
2014 – 7
3) 
2015 – 2
4) 
2016 – 9
5) 
2017 – 20
6) 
2018 – 23
7) 
2019 – 27

Emmy awards viewers by year, according to The Economist (% change):
1) 
2009 – 13.5M
2) 
2019 – 7.0M (↓ 48%)

Flashback: Emmys: HBO, ‘Game of Thrones’ Dominate Nominations

More #1: HBO fends off streamers at Emmys while other TV networks struggle

More #2: Emmys: Big 4 Broadcasters Post Lowest Combined Wins Ever

More #3: The 2019 Emmy Awards were a huge win for cord cutters and another loss for basic cable

FreeWheel: Q2-2019 Video Monetization Report

Key findings, according to FreeWheel:
1) 
Audience targeted video advertising grew 82% YoY
2) Completion rates for premium video range from 85% to 100%

Ad view growth:
1) 
Video views – ↑ 13%
2) 
Video ad views (all) – ↑ 27%
3) 
Video ad views (audience targeted) – ↑ 82%

Share by format:
1) Full episodes (>5m) - 55%
2) Live – 38%
3) Clips (<5m) – 7%

YoY growth by format:
1) Live – ↑ 44%
2) Full episodes (>5m) – ↑ 19%
3) Clips (<5m) – ↑ 9%

Share by device:
1) 
CTV/OTT – 55%
2) 
Mobile – 17%
3) 
STB VOD – 14%
4) 
Desktop – 14%

YoY growth by device:
1) 
CTV/OTT – ↑ 48%
2) 
Mobile – ↑ 3%
3) STB VOD – ↓ 3%
4) 
Desktop – ↓ 2%

Average video ad pod length (QoQ change):
1) 
2019-Q1 – 96s
2) 
2019-Q2 – 109s (↑ 14%)

‘Downton Abbey,’ ‘Breaking Bad’ and the Rise of the Peak TV Movie

Interesting: The quality of scripted television has become so good that studios are making two-hour-long episodes and calling them movies!

Estimated production cost:
1) 
Downton Abbey movie – $17M
2) 
1 hour of scripted TV – $8M – $15M

Other movies based on TV shows in development:
1) 
Breaking Bad
2) Sopranos
3) The Walking Dead

Downton Abbey box office revenue:
1) 
Domestic – $31.0M
2) 
International – $30.8M
3) 
Total – $61.8M

Key details for Downton Abbey’s movie/television audience:
1) 8.9M 
average viewers per episode during the final season
2) The average age was between 60 and 63 over six-season run
3) 52% of movie ticket viewers were 55+

Movie ticket share from 55+ according to comScore:
1)
 2002 – 11%
2) 2019 – 6%

Video: ‘Downton Abbey’ Trailer

eMarketer: Digital Video 2019

Digital video viewers by year accoring to eMarketer (YoY growth):
1) 
2017 – 223M (↑ 3%)
2) 2018 – 229M (↑ 3%)
3) 2019P – 235M (↑ 3%)
4) 2020P – 240M (↑ 2%)
5) 2021P – 245M (↑ 2%)

Connected TV users by year (YoY growth):
1)
 2010 – 36.4M
2) 
2011 – 43.9M (↑ 21%)
3) 2012 – 54.8M (↑ 25%)
4) 2013 – 83.4M (↑ 52%)
5) 2014 – 114.2M (↑ 37%)
6) 2015 – 138.3M (↑ 21%)
7) 2016 – 153.3M (↑ 11%)
8) 2017 – 168.9M (↑ 10%)
9) 2018 – 185.2M (↑ 10%)
10) 2019P – 195.1M (↑ 5%)
11) 2020P – 201.7M (↑ 3%)
12) 2021P – 206.7M (↑ 2%)
13) 2022P – 210.7M (↑ 2%)
14) 2023P – 214.4M (↑ 2%)

More: Zenith Forecasts $45B In Video Ads This Year, But TV Is Still King