Streaming Consumption Rises In U.S. Markets with Early Stay-at-Home Orders During COVID-19

Big question #1: Which audiences are streaming the most?

Weekly hours streamed by demo according to Nielsen:
P2-17 – 5.9
P25-54 – 5.8
P2+ – 4.8
P18-24 – 3.7
P55+ – 3.1

Big question #2: Is anyone besides Mr. Screens up past midnight watching the Roman Empire on Netflix?

Quick answer: Yes.  Thanks to the team at SpotX for this chart showing late-night CTV viewership growing in recent weeks.

Flashback: How Coronavirus Is Impacting TV Viewership: The Good And The Bad

Podcast: Live TV vs. Video Streaming During the Coronavirus Pandemic

More: How Coronavirus Changed the Way We Watch, Listen and Play

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