As the pay TV bundle unravels, advertisers should stick to sports

Share of programming watched live according to Nielsen:
1) NFL Sunday Night Football – 97%
2) 
60 Minutes – 91%
3) 
Average scripted program – 69%

Sports share of broadcast ratings for 18-49 demo:
1) 2014-15 – 29%
2) 
2018-19 – 42%

Ad impressions for Emmy-nominated series (% change) according to Fox Sports:
1) 1998 – 329M
2) 
2018 – 31M (↓ 91%)

Ad impressions for premium sports event (% change):
1) 
1998 – 467M
2) 
2018 – 438M (↓ 6%)

Key details for sports on TV:
1) 88 of 100 top broadcasts in 2018 were sports
2) The NFL accounted for 8 of the top 10
3) 26% 
of global content spend is on sports

Global sports rights (% change):
1) 2012 – $20B
2) 
2018 – $38B (↑ 90%)

Share of global sports rights (% of total):
1) 
United States – $19B (50%)
2) Europe – $11B (29%)
3) Other – $8B (21%)

More #1: Safe Bet: TV Sports Getting Bigger, Pricier

More #2: Billions of minutes and thinking about the TV business

More #3: Attendance woes for sporting events were inevitable

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