TV’s most expensive commercials for the 2019-’20 season

81 different prime-time shows are returning to broadcast this year.

YoY change in advertising cost according to AdAge:
1) 
Decreased – 49 (60%)
2) Flat – 20 (15%)
3) Increased – 12 (25%)

Flashback: Here’s how much it costs to advertise in TV’s biggest shows

$/Spot for This is Us (NBC):
1) 2017-18 – $394K
2)
 2018-19 – $434K (↑ 11%)
3) 2019-20 – $359K (↓ 17%)

$/Spot for Sunday Night Football (NBC) (% change):
1) 
2017-18 – $700K
2) 
2018-19 – $666K (↓ 5%)
3) 2019-20 – $685K (↑ 3%)

Top 10 most expensive prime-time shows:
1) 
Sunday Afternoon Football (Fox) – $690K
2) Sunday Night Football (NBC) – $685K
3) 
Thursday Night Football (Fox) – $540K
4) This is Us (NBC) – $359K
5) The Masked Singer (Fox) – $202K
6) The Voice – Monday (NBC) – $193K
7) Grey’s Anatomy (ABC) – $186K
8) The Voice – Tuesday (NBC) – $180K
9) 9-1-1 (Fox) – $172K
10) New Amsterdam (NBC) – $172K

Leave a Reply