Criteria used for selecting NFL games to broadcast include:
2) Local affiliate insights
3) Geographic rules
4) A few tbsp of “instinct”
Why this matters: CBS, NBC, Fox, and ESPN will pay the NFL $5.6B this year for the right to air these games which makes maximizing viewership important.
Change in the couch: AT&T will pay the NFL $1.5B for the exclusive rights to NFL Sunday Ticket this year.
Average audience in 2018 by network:
The total audience for NFL Kickoff Game (Packers vs. Bears) according to NBC Sports (% of total):