Extreme Reach: 2019-Q1 Video Benchmarks

Share of impressions by length in 2019-Q1 according to Extreme Reach:
1) 30s - 69%
2) 
15s  – 28%
3) 
60s – 3%
4) 
6s  – <1%

Share of impressions for 6s:
1) 2017-Q1 – 0.04%
2) 
2017-Q2 – 2%
3) 
2017-Q3 – 3%
4) 
2017-Q4 – 5%
5) 
2018-Q1 – 3%
6) 
2018-Q2 – 1%
7) 
2018-Q3 – 2%
8) 2018-Q4 – 1%
9) 2019-Q1 – <1%

Share of impressions by device (YoY change):
1) 
Connected TV - 49% (↑ 18%)
2) Mobile – 25% (↓ 8%)
3) Desktop  - 17% (↓ 7%)
4) Tablet  – 7% (↓ 4%)
5) Other  – 2% (↓ 1%)

Completion rate by device:
1) 
Connected TV – 97%
2) 
Tablet  – 89%
3) 
Desktop  –  81%
4) 
Mobile  – 81%



Average view time by length:

1) 30s  – 26s (87%)
2) 15s  – 12s (80%)

More #1: So Much For Conventional Wisdom, Study Finds Consumers Connecting Longer On Long-Form Connected TV Ads

More #2: Connected TV Ad Gains Are Mobile’s Loss

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