eMarketer: Time Spent With Media 2019

Time spent with media by year according to eMarketer:
1) 2016–12h 03m
2) 2017–12h 07m (↑ 1%)
3) 2018–12h 08m (↑ 0%)
4) 2019P — 12h 09m (↑ 0%)
5) 2020P — 12h 13m (↑ 1%)
6) 2021P — 12h 13m (↑ 0%)


Time spent with media by medium (%of total):
1)
Digital — 6h 35m (54%)
2)
TV — 3h 35m (29%)
3)
Radio — 1h 20m (11%)
4) Print — 0h 20m (3%)
5) Other — 0h 19m (3%)

Time spent with digital video by year (% growth):
1) 2016–1h 11m (↑ 15%)
2) 2017–1h 19m (↑ 11%)
3) 2018–1h 29m (↑ 13%)
4) 2019P — 1h 37m (↑ 9%)
5) 2020P — 1h 43m (↑ 6%)
6) 2021P — 1h 49m (↑ 6%)

Time spent with TV by year (% growth):
1) 2016–4h 5m (↓ 2%)
2) 2017–3h 56m (↓ 4%)
3) 2018–3h 44m (↓ 5%)
4) 2019P — 3h 35m (↓ 4%)
5) 2020P — 3h 29m (↓ 3%)
6) 2021P — 3h 22m (↑ 3%)


Digital share of time spent with video by year:
1) 2016–23%
2) 2017–25%
3) 2018–28%
4) 2019P — 31%
5) 2020P — 33%
6) 2021P — 35%

More: What Happens in an Internet Minute in 2019?


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