WarnerMedia touts Xandr integration, readying ad-supported streaming service


WarnerMedia released more details around its upcoming streaming service during their upfront presentation.

Key dates for WarnerMedia streaming service:
1)
Beta launch — 2019-Q4
2)
Full launch — 2020-Q1

Xandr was front and center at WarnerMedia’s upfront presentation and made news by announcing their video ad platform called Community.

Community media partners at launch include:
1) CNN
2) TNT
3) TBS
4) truTV
5) B/R Live
6) Otter Media
7) Warner Bros.
8) Vice
9) Hearst Magazines
10) Newsy
11) Philo
12) Tubi
13) XUMO

Video: Xandr Media Finds More Buyers Leveraging Addressable TV for Reach and Frequency


More #1: WarnerMedia to Put Some Shows on Streaming Service First

More #2: AT&T to Madison Avenue: Time to Hang Up on TV Networks

More #3: Will ‘Game of Thrones’ Get a Spinoff on WarnerMedia’s Streaming Service?

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