Hulu Grows to 28 Million Subscribers

The big news #1: Hulu added 3M subscribers during the first part of 2019, bringing their total to 28M.

Hulu subscribers by year (YoY growth):
1) 2017–17M
2) 2018–25M (↑ 48%)
3) 2019–28M+ (↑ 12%+)

The big news #2: Disney is purchasing the remaining 33% of Hulu from Comcast.

Hulu valuation based on Disney purchase price (% change):
1)
AT&T (2018) — $15.0B
2)
Comcast (2024) — $27.5B (↑ 83%)

Key details on Disney purchasing Comcast’s share of Hulu:
1)
The sale will be complete by 2024
2) NBCUniversal content will remain on Hulu for 3 years
3) NBCUniversal content can go on their upcoming streaming service after 1 year

Hulu advertising revenue in U.S. (YoY growth) according to eMarketer:
1) 2016 — $873M (↑ 16%)
2) 2017 — $986M (↑ 13%)
3) 2018 — $1.1B (↑ 16%)
4) 2019P — $1.3B (↑ 15%)
5) 2020P — $1.5B (↑ 13%)


Podcast: Hulu CEO Randy Freer explains why Hulu never promoted its ad-free version


Video: Hulu Rethinks Advertising as Part of Future


More #1: Hulu Needs to Get Bigger, Faster — As The Future of TV Advertising May Be at Stake

More #2: Hulu’s new ad strategy targets all your binge-watching and pausing behavior

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