YouTube Now Has 2 Billion Monthly Users, Who Watch 250 Million Hours on TV Screens Daily

Key details from YouTube’s Brandcast marketing event:
1) 2B+
global users
2) 250M hours/day on CTV
3) 70% of viewing time is on mobile

Must read: The New York Times did a deep dive on YouTube CEO Susan Wojcicki.


Flashback: To chase addressable TV budgets, YouTube is changing how it pitches YouTube TV

Quick math on YouTube:
1) $20B in 2018 revenue
2) 203M hours of viewing/day
3) 74B hours of viewing/year
4) $0.27 in revenue per viewing hour

Revenue per hour of usage:
1)
Facebook — $0.60
2) Instagram — $0.43
3)
YouTube — $0.27

Still a WTF: A 7-year old made $22M last year from YouTube ads that ran during videos of him opening toys…


Video: Google’s Ad Revenue Mystery: Five Possible Theories


More #1: Google Shows First Cracks in Years

More #2: YouTube positions itself as ‘personal prime time’ at Brandcast

More #3: YouTube Will Make ‘Cobra Kai,’ Other Originals Free to Watch Later This Year

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