The next front of the streaming wars is the battle for ad-supported programming

CTV/OTT ad spend by year according to Magna Global:
1)
2018 — $2.7B
2) 2019 — $3.8B (↑ 41%)
3) 2020 — $5.0B (↑ 32%)


The players in CTV/OTT advertising w/ monthly users:
1)
Hulu — 55M
2)
Amazon — 30M
3)
Roku — 27M
4)
Tubi — 20M
5)
Sony Crackle — 18M
6)
Pluto TV –12M
7)
Xumo — 6M

Share of ad minutes shared between network and distributor:
1)
Ad-supported streaming — 30%
2)
Traditional pay-TV — 13%

More #1: People are flocking to Netflix and Hulu, and it’s a growing concern for advertisers needing to market to the rich

More #2: Remember Free TV? It’s Coming Back in a Big Way

More #3: Industry insiders say free streaming services like Tubi and XumoTV could become M&A targets, as subscription fatigue sets in

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