FreeWheel: Q4–2018 Video Monetization Report

Key findings according to FreeWheel:
1) 52%
of advertisers and agencies currently combine the buying of digital and linear TV and 91% will do so by 2021

2) 74% of advertisers and agencies say it is important or extremely important to have integrated TV and digital video data and technology

Ad views vs. video views:
1)
Video views — ↑ 20%
2)
Ad views — ↑ 19%
3)
Ad load — ↓ 1%


Share by format:
1)
Full episodes (>5m) — 61%
2)
Live — 29%
3)
Clips (<5m) — 10%

YoY growth by format:
1)
Live — ↑ 51%
2)
Full episodes (>5m) — ↑ 16%
3)
Clips (<5m) — ↓ 14%


Share by device:
1)
CTV/OTT — 42%
2)
Smartphone — 20%
3)
STB VOD — 16%
4)
Desktop — 14%
5)
Tablet — 8%

YoY growth by device:
1)
CTV/OTT — ↑ 45%
2)
Smartphone — ↑ 43%
3)
Tablet — ↑ 14%
4)
STB VOD — ↓ 4%
5)
Desktop — ↓ 18%


More: Study: Lines Blurring Between Linear TV, Digital Viewing

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