Connected TV Impressions Growing, Says Innovid Study

Connected TV share of impressions by year according to Innovid:
1)
2015–5%
2)
2016–8%
3)
2017–17%
4)
2018–28%


Video ad impressions by publisher type:
1)
Ad Network/DSP — 37%
2)
Broadcast/MVPD — 35%
3)
Non-Broadcast/Portal — 28%


Video: Ad-Supported OTT to Take Off Amid “Flixcopalypse” of New Streaming Services, TV[R]EV Says


Worth the time and $: Alan Wolk and the TV[R]EV team recently released an engaging deep dive on the OTT sector.

More #1: Adobe’s New Partnership With Roku Will Help Advertisers Engage With 27 Million OTT Viewers

More #2: Hulu’s Price Cut Will Boost Ad Revenues

More #3: Hulu’s Peter Naylor: ‘Conventional TV has hit its ceiling and the ceiling is coming down’

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