To chase addressable TV budgets, YouTube is changing how it pitches YouTube TV


YouTube will make ad inventory from its streaming pay-TV service (YouTube TV) available as a stand-alone during the upfronts.

YouTube TV subscribers (YoY growth):
1)
Jan-2018–300K
2)
Jan-2019–1M (↑ 233%)

Quick math on YouTube:
1) $20B
in 2018 revenue
2) 203M hours of viewing/day
3) 74B hours of viewing/year
4) $0.27 in revenue per viewing hour

Revenue per hour of usage:
1)
Facebook — $0.60
2)
Instagram — $0.43
3)
YouTube — $0.27

More #1: YouTube’s Long Game: To Become A Bit More Like Google

More #2: Even YouTube CEO’s kids said Rewind was ‘cringey’ last year

More #3: YouTube is changing how its priciest ad format is bought to work more like TV — and it could start a bidding war among brands

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