Yellow Tail Is Using Its Clever Regional Super Bowl Ad Buy Strategy for a Third Straight Year


Back again: Yellow Tail made waves 3-years ago when they stitched together a local TV buy that reached 80% of Super Bowl watching households and now they plan on doing it again this year.

Why are they doing this? Anheuser-Busch has an exclusive on the alcohol category which prevents any other alcohol seller from buying nationally with CBS.

Details on 2019 Super Bowl buy for Yellow Tail:
1)
Markets — 81
2) Household reach — 90%

Estimated $/spot for Super Bowl ads in local markets:
1)
New York (WCBS) — $800K
2)
Atlanta (WGCL) — $100K
3)
Buffalo (WIVB) — $55K

Big spend: Anheuser-Busch is running 8 ads across 5.5 minutes during this year’s game.

You’re being very un-Dude: Acreage Holdings, a marijuana supplier where legal, was denied the option to advertise in this year’s game.


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