Back again: Yellow Tail made waves 3-years ago when they stitched together a local TV buy that reached 80% of Super Bowl watching households and now they plan on doing it again this year.
Why are they doing this? Anheuser-Busch has an exclusive on the alcohol category which prevents any other alcohol seller from buying nationally with CBS.
Details on 2019 Super Bowl buy for Yellow Tail:
1) Markets — 81
2) Household reach — 90%
Estimated $/spot for Super Bowl ads in local markets:
1) New York (WCBS) — $800K
2) Atlanta (WGCL) — $100K
3) Buffalo (WIVB) — $55K
Big spend: Anheuser-Busch is running 8 ads across 5.5 minutes during this year’s game.
You’re being very un-Dude: Acreage Holdings, a marijuana supplier where legal, was denied the option to advertise in this year’s game.