TVision Insights: Q3 2018 Report Shows Summer’s Top TV Engagement

Key findings from a recent TVision Insights study.

Commercial attention index by age in 2018-Q3:
1) 55–64–122.3
2)
45–54–102.7
3)
25–34–98.5
4)
18–24–97.9
5)
35–54–94.5
6)
65+ — 93.8
7)
<18–90.4

Commercial attention index by gender in 2018-Q3:
1) Female — 103.6
2)
Male — 96.4


Top 3 events for attention in 2018-Q3:
1)
Macy’s 4th of July Fireworks Spectacular (NBC) — 128.4
2)
70th Primetime Emmy Awards (NBC) — 117.5
3)
The 2019 Miss America Competition (ABC) — 112.9

Top 3 broadcast programs for attention in 2018-Q3:
1)
Running Wild With Bear Grylls (NBC) — 153.0
2)
The 100 (CW) — 151.7
3)
Single Parents (ABC) — 147.1

Top 3 cable programs for attention in 2018-Q3:
1)
The Great Food Truck Race (Food Network) — 173.5
2)
The History of Comedy (CNN) — 170.7
3) Pose (FX) — 161.7

Top 3 ads for attention in 2018-Q3:
1)
Clearly Better Money Management (Fisher Investments) –152.8
2)
School Supply Serenity (Staples) — 143.8
3) For Dogs and Cats (Frontline Plus) — 138.0


Flashback: TVision Insights: 6 Second Ads: Who, How & When to Use

Attention index per second:
1)
6s — 109
2)
30s — 102
3)
15s — 99


More #1: Viewers 55–64 Deliver Most Screen Attention

More #2: Bonus: The attention economy in another chart

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