Extreme Reach: Q2 2018 Video Benchmarks

Share of impressions by length in Q3–2018 via Extreme Reach:
1) 30s — 55%
2)
15s — 41%
3)
6s — 2%
4)
Other — 2%


Share of impressions for 6s:
1) 2017-Q1–0.04%
2)
2017-Q2–2%
3)
2017-Q3–3%
4)
2017-Q4–5%
5)
2018-Q1–3%
6)
2018-Q2–1%
7)
2018-Q3–2%

Share of impressions by device in Q3–2018:
1)
Connected TV — 38%
2)
Mobile — 31%
3)
Desktop — 21%
4)
Tablet — 9%
5)
Other — 1%


Completion rate by device in Q3–2018:
1)
Connected TV — 95%
2)
Tablet — 82%
3)
Desktop — 75%
4)
Mobile — 72%


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