US Time Spent with Media 2018

The average adult will spend 12h 6m with media in 2018 according to a new report from eMarketer.

Time spent with media by year:
1)
2016–12h 03m
2)
2017–12h 07m
3)
2018P — 12h 08m
4)
2019P — 12h 09m
5)
2020P — 12h 11m


Digital media will overtake traditional with 52% of total time.

Time spent with media by medium:
1)
Digital — 6h 19m (52%)
2)
Traditional — 5h 49m (48%)

Digital video is the fastest growing segment adding 7m of additional daily usage over the past year.

Time spent with digital video by year (% growth):
1)
2016–1h 11m (↑ 15%)
2) 2017–1h 19m (↑ 11%)
3) 2018P — 1h 26m (↑ 9%)
4) 2019P — 1h 32m (↑ 7%)
5) 2020P — 1h 38m (↑ 6%)


Time spent with TV by year (% growth):
1)
2016–4h 5m (↓ 2%)
2) 2017–3h 56m (↓ 4%)
3) 2018P — 3h 45m (↓ 5%)
4) 2019P — 3h 36m (↓ 4%)
5) 2020P — 3h 31m (↓ 2%)

Keep in mind: Even though time spent with TV is declining it still accounts for 72% of video usage.

Digital share of time spent with video by year:
1) 2016–23%
2)
2017–25%
3)
2018P — 28%
4)
2019P — 30%
5)
2020P — 32%

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