When ratings don’t define success, more TV series are staying on the air longer


Staying power? 2017 was the first time in more than a decade where 50%+ of new shows were renewed for a second season versus the historical average of ≈ 70%.

Why is this happening? Other factors such as a networks’ ability to sell the shows overseas or to streaming platforms (Netflix, etc.) can keep a low rated show on the air.

Flashback: Netflix Eyeing Total of About 700 Original Series in 2018

Original scripted shows by year (% change YoY):
1) 2009–210
2) 2010–216 (↑ 3%)
3) 2011–266 (↑ 23%)
4) 2012–288 (↑ 8%)
5) 2013–349 (↑ 21%)
6) 2014–389 (↑ 12%)
7) 2015–422 (↑ 9%)
8) 2016–455 (↑ 8%)
9) 2017–487 (↑ 7%)
10) 2018P — 500+ (↑ 3%+)


More #1: 43% of Americans watch something on Netflix any given day, tying all of cable TV, according to a new study

More #2: In the TV war between Netflix and Amazon, each is leaning into different genres


More #3: Jeffrey Katzenberg, Meg Whitman Unveil Subscription for Short-Form Video Service

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