Ad-supported video streaming is having its moment as consumers are potentially reaching a limit on the number of video subscriptions.
Quote from Colin Petrie-Norris– CEO @ Xumo:
“Once you’ve signed up for Netflix and Amazon and Hulu, you’re more than $30 deep…Price-sensitive consumers are seeing [free video streaming services] as viable alternatives or complements to paid services — that’s probably the biggest factor.”
Connected TV users by year (% growth) according to eMarketer:
1) 2017–168.1M (↑ 10%)
2) 2018–181.5M (↑ 8%)
3) 2019–188.1M (↑ 4%)
4) 2020–191.6M (↑ 2%)
5) 2021–194.4M (↑ 2%)
How do you know that this is a big market? Amazon is moving in!