Nielsen projects NFL could make billions annually from gambling market

A recent study projects that legalized sports betting could add $2.3B per year in additional revenue to the NFL’s bottom line.

Estimated % increase in revenue:
1) Media rights — ↑ 18%
2) Sponsorship — ↑ 8%
3) Ticket sales — ↑ 7%

Flashback: How Betting Will Change the Sports Media Business

Share of TV viewing for sports bettors:
Total viewers — 25%
Total minutes — 47%

More: How much does the NFL stand to gain from legal sports betting?

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