Share of Ear highlights: Q1 2018

Time spent with audio according to Edison Research:
1)
AM/FM radio — 47%
2)
Pandora — 5%
3)
Spotify — 4%
4)
Podcasts — 3%
5)
Other — 41%


Weekly reach for AM/FM radio according to Pew:
1)
2009–92%
2)
2011–93%
3)
2013–92%
4)
2015–91%
5)
2017–90%


Weekly reach for online radio:
1)
2009–17%
2)
2011–22%
3)
2013–33%
4)
2015–44%
5)
2017–53%
6)
2018–57%


Weekly reach for podcasts:
1)
2013–7%
2)
2015–10%
3)
2017–15%
4)
2018–17%


Flashback #1: BIA/Kelsey: Local Radio Ads Will Inch Up To $14.2B In 2017

Spend on local linear radio advertising:
1) 2016: $14.1B
2) 2017: $14.2B (↑ 1%)
3) 2018: $14.3B
4) 2019: $14.4B
5) 2020: $14.6B
6) 2021: $14.7B

Spend on local digital radio advertising:
1) 2016: $1.2B
2) 2017: $1.4B (↑ 17%)
3) 2018: $1.6B
4) 2019: $1.8B
5) 2020: $1.9B
6) 2021: $2.1B

Flashback #2: Nielsen 360 Study Finds Consumers Love Streaming Music, But Radio Still Strong


More #1: Amazon is ready to take on Apple and Spotify in streaming music

More #2: Public Radio Networks to Merge in Big Bet on Podcasts

More #3: Spotify tests letting listeners skip any ads they want, as much as they want

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