As Netflix surges, original content is the new black. But licensed shows still take the crown


% of new titles that are Netflix originals by year:
1)
2016–15%
2)
2017–25%
3)
2018–43%


Flashback #1: Netflix’s Dilemma: Marketing 700 New Original Series Is A Lot Harder Than Making Them

How much content does $8B buy? The answer from Netflix appears to be 700 original TV shows and 80 original movies.

Quick math: That is a pace of 1 original show every 13 hours and 1 original movie every 5 days.

Flashback #2: Apple Goes to Hollywood. Will Its Story Have a Happy Ending?

Original scripted shows by year (% change YoY):
1) 2009–210
2) 2010–216 (↑ 3%)
3) 2011–266 (↑ 23%)
4) 2012–288 (↑ 8%)
5) 2013–349 (↑ 21%)
6) 2014–389 (↑ 12%)
7) 2015–422 (↑ 9%)
8) 2016–455 (↑ 8%)
9) 2017–487 (↑ 7%)
10) 2018P — 500+ (↑ 3%+)


More #1: Netflix, Amazon Video, and Xfinity are accidentally re-creating cable TV

More #2: Pivoting to TV is the new pivoting to video

More #3: A Six Point Plan for HBO (The Future of HBO, Pt. II)

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