Nielsen Total Audience Report for 2018-Q1

Average time spent w/ media in Q1:
1)
2018–11h 6m (↑ 3%)
2) 2017–10h 47m
3)
2016–10h 30m


Average time spent w/ video:
1) 2018-Q1–5h 57m
2) 2017-Q4–5h 46m
3) 2017-Q3–5h 27m


Average time spent w/ video by screen (% of total):
1) Live TV — 4h 46m (80%)
2) OTT/Connected TV — 0h 46m (13%)
3) Desktop/Laptop — 0h 10m (3%)
4) Smartphone — 0h 10m (3%)
5) Tablet — 0h 5m (1%)

Time spent by screen in Q1 (2017 vs. 2018):
1)
Live TV — 4h 10m (↓ 4%)
2) Mobile — 2h 22m (↑ 2%)


Daily hours of usage by age group:
1)
18–34–8h 45m
2)
35–49–11h 9m
3)
50–64–12h 50m
4)
65+ — 12h 16m
5)
18+ — 11h 6m


Share of media consumption from live TV:
1)
18–34–26%
2)
35–49–37%
3)
50–64–48%
4)
65+ — 60%
5)
18+ — 43%

% change since 2010 in time spent with TV (h/t: @ballmatthew):
1)
12–17 — ↓ 56%
2)
18–24 — ↓ 48%
3)
2–11 — 36%
4)
25–34 — 34%
5)
35–49 — ↓ 18%
6)
2+ — ↓ 17%
7)
50–64 — ↓ 1%
8)
65+ — ↑ 8%


More than 2/3 of TV households are able to stream video to a TV.

More: Linear TV Dominates Time Spent Watching Video: Nielsen

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