Amazon ad sales top $2 billion, its fastest-growing segment


Ad revenue by quarter (% growth YoY):
1)
2018-Q2 — $2.2B (↑ 132%)
2) 2017-Q1 — $945M

Big news #1: Amazon Prime Video is getting added to Comcast’s X1 platform. This should open up additional customers to the streaming video platform.

Big news #2: Fire TV stick was the top-selling item on Amazon Prime Day.


Keep in mind: Amazon’s ad revenue comes primarily from search/display ads. They have not scratched the surface yet on video.

Share of OTT ads delivered in April:
1) Roku — 83%
2) Other — 11%
3) Amazon Fire — 4%
4) Sony Playstation — 2%

More #1: Amazon is planning to give Prime Video a big makeover

More #2: Amazon To Test New Ground For Its Sponsored Products Ads: The Rest Of The Internet

More #3: Amazon Fire HDTVs set to shake up the TV vendor landscape

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