Cord-Cutting Keeps Churning: U.S. Pay-TV Cancelers to Hit 33 Million in 2018 (Study)

Traditional pay-TV vs. cord-cutters (% change YoY):
1)
Traditional pay-TV subscribers — 94M (↓ 4%)
2) Cord-cutters — 33M (↑ 33%)

Estimated cord-cutters by year:
1)
2017–25M
2)
2018–33M
3)
2019–39M
4)
2020–45M
5)
2021–50M
6)
2022–55M


Individuals in traditional pay-TV households:
1)
2015–205M
2)
2022–170M

Video viewers by platform:
1)
YouTube — 192M
2)
Traditional Pay-TV — 187M
3)
Netflix — 148M
4)
Amazon — 89M
5)
Hulu — 55M
6)
HBO Now — 17M
7)
Sling TV — 7M


Quote from Marcien Jenckes — President, Advertising @ Comcast:
“Television has been entitled…Because it’s so good as a medium … we didn’t as an industry do what we needed to do to make a case for ourselves.”

Flashback #1: Cord-Cutting Explodes: 22 Million U.S. Adults Will Have Canceled Cable, Satellite TV by End of 2017

Quick definitions:
1) Cord-Cutters — Consumers who cancel traditional pay-TV
2) Cord-Nevers — Consumers who have not yet subscribed to traditional pay-TV
3) Cord-shavers — Consumers who reduce their pay-TV bill. An example of this would be moving from cable TV ($103/month) to a lower cost streaming service such as SlingTV.


Flashback #2: TiVo Q4 2017 Online Video & Pay-TV Trends Report

Other key findings (% change from 2017-Q3):
1) 81% only want to pay for specific channels (↓ 1%)
2) $33 is the ideal monthly amount (↑ 6%)
3) 22 is the ideal number of channels (↑ 0%)
4) $1.50 would be the cost/channel/month (↑ 6%)


Flashback #3: The Average Cable TV Bill is Set to Exceed $140 by 2020


More #1: The pay-TV exodus is ramping up as Netflix and other streaming services pump out high-quality original shows

More #2: Exodus from Pay TV Accelerates Despite OTT Partnerships

More #3: Comcast is totally okay with you not having an Xfinity set-top box

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