comScore: State of OTT

Key findings from a recent comScore study.

OTT viewing households by year:
1) 2016–44M
2) 2017–55M (↑ 25%)
3) 2018–60M (↑ 17%)


Service type for OTT households:
1)
Traditional pay-TV — 66%
2)
Cord-cutter — 18%
3)
Cord-never — 14%
4)
Other — 2%


Top smart TV providers:
1)
Samsung — 33%
2)
Vizio — 24%
3)
LG — 12%
4)
Other — 31%


Top streaming services:
1)
Netflix — 73%
2)
YouTube — 50%
3)
Hulu — 36%
4)
Amazon — 28%


Flashback #1: Reaching the Elusive OTT Consumer

Flashback #2: Is OTT A Broadcast Or Digital Buy?

World Cup: Streaming services appear to be getting a bumpfrom the World Cup.


More #1: What We Need to Talk About When We Talk About Connected TV

More #2: Study: 85% of U.S. Millennials Subscribe to At Least One OTT Video Service


More #3: Roku gives TV networks access to its own data so they can sell targeted ads

Leave a Reply