Reaching the Elusive OTT Consumer

Wi-fi users that watched OTT content in February 2018 (% of total):
1)
Watched OTT content — 59M (63%)
2) Did not watch OTT content — 35M (37%)

Streaming intensity for OTT users:
1)
Light — 50%
2)
Heavy — 50%

The average OTT user streamed 50 hours of video content, but there was a huge disparity between the light and heavy streamers.

Streaming time per month (% of total):
1)
Light — 9.5h (10%)
2) Heavy — 90.0h (90%)


Below is a similar breakdown between age demo:


Exploding revenue: Ad sales on Roku’s OTT platform grew106% YoY and now account for the majority (55%) of its revenue.


More #1: Apple plans to sell video subscriptions through its TV app

More #2: Greenfield: Amazon Poised to Be Most Disruptive Tech Giant

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