The major studios (excluding Walt Disney) are exploring a way to allow consumers to stream movies at home a few weeks after they appear intheaters.
Apple and Comcast are involved in the talks.
Each rental would cost between $30 and $50.
This is a threat to theater chains. They are seeking a 10-yearrevenue split.
The exclusive period that theaters get new release movies has already shrunk to 3 months from 6 months.
Why isn’t Disney involved? Disney is focused on releasing fewer movies that are considered must watch on the big screen.