Snapchat would let Google finally conquer the $72 billion TV ad market and stop Facebook in its…

Google has reportedly looked into buying Snapchat for as much as $30b.

Snap’s current market capitalization is around $16b.

The target. Google wants to attack the $72b television ad market and adding Snapchat would provide a more compelling offering.

Interesting comparison. Adding Snapchat’s younger audience would be comparable to owning both MTV and ESPN at the peak of cable TV.

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