Declining share of Americans would find it very hard to give up TV

% of Americans who say it would be “very hard” to give up the following according to Pew:
1)
Cellphone — 52%
2)
Internet — 50%
3)
Television — 31%
4)
Social media — 14%


% of Americans who say it would be “very hard” to give up television by age:
1)
18–29–16%
2)
65+ — 48%


More: For the First Time, Consumers Are More Likely to View Ads Online Than on TV

Time spent with media per day (% change):
1)
2017–9.68h
2)
2018–9.73h (↑ 0.5%)

Share of time spent with media:
1)
Online — 38%
2)
Linear TV — 37%
3)
Radio — 18%
4)
Print — 7%

More #1: 4 Reasons Why Digital Media Is Causing The Death Of Television

More #2: The cable bundle is bending. When does it break?

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