Less than two months after floating the idea for 6-second ads on linear TV Fox is making it a reality.
The 6-second ads will appear during the Teen Choice Awards as a part of a shorter 29-second ad pod.
The new 29-second ad pod will include:
1) 5-second intro asking the viewer not to change the channel
2) 6-second ad #1
3) 6-second ad #2
4) 6-second ad #3
5) 6-second ad #4
Mars and Duracell will each air 2 of the 6-second spots.
Fox is reducing the total ad load for the Teen Choice Awards by 20%this year.
More on this topic. Facebook Gets Brands Ready for 6-Second Video Ads