Facebook Says Users Turn to the Platform During Commercial Breaks When They’re Watching TV

Facebook did a study of usage behaviors based on users that were actively watching specific television shows.

Usage more than doubled during commercial breaks:
During Show — 7–11%
During Commercials — 13–25%

Shocking! Video ads are less popular than regular videos.
1) Video Ads — 5.7 seconds
2) Regular Videos — 16.7 seconds

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