Key stats for Roku:
1) 48% of streaming players in the U.S.
2) 14m active accounts. 40% growth since last year.
3) 9b hours of content delivered. 70% growth since last year.
4) Advertising accounted for 75% of gross profit. 50% growth since last year.
5) 20% of smart TVs sold in 2017 will be powered by Roku operating system.
No original programming. This allows them to stay neutral when it comes to carrying streaming apps and marketing content.