The big question: Does the viewability rate for a digital ad have an impact on sales?
The proof: A recent study from Placed and MOAT found that in-store visits for retail improved 53% when the ad was viewable!
Quote from Jonah Goodhart — SVP of Data Cloud @ Oracle:
“Marketers want to drive business outcomes, and viewability is the first step to success.”
Flashback #1: Half of Marketers Want Stricter Viewability Standards
74% of publishers have adopted the MRCs viewability standard, but 28% of brands and agencies are currently using their own viewability standard.
Why does this matter? As advertisers demand higher quality video views publishers are responding with improved inventory.