It is amazing that only 6% of television advertising in 2017 will be bought programmatically. A ton of room for growth considering how massive this industry is.
Question — What type of local broadcast inventory will they get access to?
A smart take from Bill Wise (CEO of Mediaocean) — “When we talk about winners and losers in a converged advertising ecosystem, we tend to focus on whether the traditional media players can function in a digital future. But the digital businesses will be disrupted by the coming convergence, too. For every time we ask whether the traditional businesses can go digital, we also need to ask whether the digital players can go linear. The answers to both questions will determine the future of the ads industry.”