Meet the sometime-streamer: TV watchers who sign up for one show — then cancel

Will HBO see a drop in streaming subscribers now that Game of Thrones is done until at least the end of 2018?

Quote from Glenn Hower — Senior Analyst @ Parks Associates.
“The churn numbers tend to be pretty high, indicating there are a substantial number of consumers subscribing to a service for a short time and then bailing out,”

Customer retention for streaming services:
1) Average — ≈ 1 year
2) Netflix — 3.5 years

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