The 2017 U.S. Mobile App Report

A recent report from ComScore found that smartphone apps alone capture more than half of digital media time spent.

Top 10 apps:
1)
Facebook — 81%
2)
YouTube — 71%
3)
Facebook Messenger — 68%
4)
Google Search — 61%
5)
Google Maps — 57%
6)
Instagram — 50%
7)
Snapchat — 50%
8)
Google Play — 47%
9)
GMail — 44%
10)
Pandora — 41%

Share of Top 10 apps:
1)
Google — 5
2)
Facebook — 3
3)
Snapchat — 1
4)
Pandora — 1

Simple math. Increasing share of time spent on mobile = more ad opportunities for companies with top apps = increasing market share for Facebook/Google

Top 10 apps by age group:


Something fun. 55+ year-olds are 5X as likely to only use two hands with their smartphone. A big shout out to Granny Screenswho is holding her phone with two hands while reading this!


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