There’s a TV Content Bubble. What Will You Do When It Bursts?

The number of scripted TV shows is projected to grow again in 2017.

The number of scripted TV shows:
1) 2015: 412
2) 2016: 455
3) 2017: ?

Quick math. More scripted TV shows = Further fragmentation of TV ratings.

Quote from Reed Hastings — CEO @ Netflix
“we’re competing with sleep.”

More on this topic:
1) Facebook Is Willing to Spend Big in Video Push

2) Variety’s TV Critics Discuss the Rollout of Facebook’s Watch, the Social Media Giant’s Foray Into Digital Content

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