Broadcast-only TV households up 41% since 2012, study says

The number of broadcast-only TV households has grown 41%to 15.8m HH over the past five years according to a recent Nielsen study.

Median age:
1) Broadcast TV Only: 34.5
All TV HH: 39.6

Big question. Are younger consumers replacing traditional pay TV with a combination of streaming packages (Netflix, Hulu, etc.) and broadcast TV through an antenna?

Previously on SOTS. Millennials Unearth an Amazing Hack to Get Free TV: the Antenna

Sales of broadcast antennas are projected to grow 7% to 8m units this year.

Leave a Reply