The number of broadcast-only TV households has grown 41%to 15.8m HH over the past five years according to a recent Nielsen study.
1) Broadcast TV Only: 34.5
2) All TV HH: 39.6
Big question. Are younger consumers replacing traditional pay TV with a combination of streaming packages (Netflix, Hulu, etc.) and broadcast TV through an antenna?
Previously on SOTS. Millennials Unearth an Amazing Hack to Get Free TV: the Antenna
Sales of broadcast antennas are projected to grow 7% to 8m units this year.