About 6 in 10 young adults in U.S. primarily use online streaming to watch TV

The primary method for watching television (18–29 only):
1)
Streaming: 61%
2)
Cable/Satellite: 31%
3) Digital Antenna: 5%
4) Other: 3%


Previously on SOTS:
1) Broadcast-only TV households up 41% since 2012, study says

2) Millennials Unearth an Amazing Hack to Get Free TV: the Antenna

More on this topic. Kids’ TV Viewing Records Big Declines

This trend appears to only be accelerating with kids. The average audience on kids’ networks has declined 21 of the past 23 quarters.

Average audiences on kids’ networks (2–11 only):
1) 2011: 2.5m
2)
2016: 1.3m (↓50%)

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