Facebook is getting into the content game by committing $1b+ over the next year to develop original shows.
Big selling point. Facebook has 2b+ users.
How does this compare to other networks?
1) Netflix — $7b
2) HBO — $3b
3) Apple — $1b
4) FX — $1b
5) Facebook — $1b
6) Apple — $1b
Previously on SOTS. Facebook Courts Video Makers for ‘Watch’ Tab With Financial Incentives
Facebook Watch will initially launch with 40 shows from the likes of:
1) A&E Networks
3) National Basketball Association
4) Business Insider
6) National Geographic
8) Business Insider
10) Condé Nast Entertainment
Shows will be episodic and have ad breaks.
Early tests show a 70% completion rate for ads inside ad breaks for Facebook.
More on this topic. Facebook’s New Tools Improves Its Ability to Compare Social Ads to TV