The rate that consumers are canceling traditional pay-TV is higher than expected.
1) Cord-Cutters — Consumers who cancel traditional pay-TV
2) Cord-Nevers — Consumers who have not yet subscribed to traditional pay-TV
3) Cord-Shavers — Consumers who reduce their pay-TV bill. An example of this would be moving from able ($103/month) to a lower cost streaming service such as SlingTV.
Growth in total cord-cutters:
1) 2016: 16.7m
2) 2017: 22.2m (↑33% YoY)
Growth in total cord-nevers:
1) 2016: 32.5m
2) 2017: 34.4m (↑6% YoY)
Individuals w/ traditional pay-TV:
1) 2017: 196.3m
2) 2021: 181.7m
Time spent (video only) by screen:
1) TV: 3h 58m
2) Digital: 1h 17m
Television still leads the way in video time but is declining in every groupyounger than 65.