ESPN will cease reporting separate live viewership numbers for TV and streaming.
The initiative kicks off next week with Monday Night Football.
Nielsen will provide the measurement through its Total Audience Ratings product.
Delayed reporting. It will take a week to report these numbers compared to the overnight number currently available for live TV.
According to ESPN, all of their advertisers have agreed to count live TV and streaming together.
The three big innovations in video advertising are:
1) Cross screen measurement
2) Cross screen planning/buying
3) Audience buying