BIA/Kelsey: Local Ad Revenue To Hit $174B; On Rise Through 2021

The local advertising market is expected to grow by $25B (17%) between 2017 and 2021.

4% growth per year.

Local advertising market by year:
1) 2017: $149B
2) 2021: $177B

Top platforms for $174B local spend (% of total):
1) Direct Mail: $37.1B (25%)
2) Local TV: $20.9B (14%)
3) Online / Interactive: $18.6B (11%)
4) Newspapers: $16B (11%)
5) Mobile: $16B (11%)
6) Local Radio: $15.6B (10%)


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