Amazon’s NFL audience beat Twitter’s — but is still much smaller than TV

Streaming viewership for Amazon’s first NFL game grew 53% over Twitter’s # for the same game in 2016.

Television viewership for the same game declined 5%.

Streaming viewership for first NFL Thursday night game (% of total viewership):
2016 (Twitter): 243K (2.5%)
2) 2017 (Amazon): 372K (1.6%)

More on this topic. Amazon’s NFL streaming is all about collecting ad data

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