2018 Winter Olympics Close Out as Least-Watched on Record, Down 7% From Sochi Games

Average primetime audience for Winter Olympics:
1)
2018 PyeongChang — 19.8M
2)
2014 Sochi — 21.3M
3)
2010 Vancouver — 24.4 million
4)
2006 Torino — 20.2M
5)
2002 Salt Lake — 31.9M
6)
1998 Nagano — 25.3M

Flashback. Nobody seems to know how many people watch TV shows these days — and that should terrify the ad business

Total digital minutes (% of total):
1)
Live — 1.85B (85%)
2) Total — 2.17B

Digital live minutes by year (% growth):
1)
2016–420M
2)
2018–1.85B (↑ 340%)

The measurement of total audience (TV + streaming) added 11% on average to the ratings.

90% of the ad buys were TV and streaming combined.

More:
1)
NBA vs. Olympics: A Tale of Two Audiences

The NBA All-Star Game and the Olympics went head to head last Sunday. Below is the minute-by-minute viewership for each.

Interesting. Less than half of the audience for the NBA All-Star Game watched the Olympics at any point this year.

2) Could ESPN try and regain some NHL TV rights in the next round of contract negotiations?

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