YouTube has launched a smart TV app for its live TV service.
Content discovery and personalization is something that we have talked about before and this appears to be a huge focus for YouTube TV.
Previously on SOTS. Why Selling OTT Bundles Should Be The MVPDs Next Move
Quote from Alan Wolk — Editor @ TVREV.
“But the MVPDs could offer something more, something beyond a single bill: a program guide. Time and again, the one thing I hear cord cutters say is they wish there was a better way to organize all their programs. So that if they wanted to watch the Pacers play the Lakers, they could easily find out if it was on the ESPN app, the TNT app, or somewhere else. Or, given the amount of peak TV, if they’d heard that Sneaky Pete was a great show, they’d be able to find out that it was on Amazon without having to resort to Google.”
More on this topic. YouTube is taking on TV on its home turf, and it’s starting to win
Hours of viewing on TV set for YouTube:
1) 2016: ≈ 59m
2) 2017: 100m (↑ 70%)